Tasks and News

Introducing Brave - The Ultimate Crypto Web Browser | Posted 1 month ago
  Dear Crowdholders, Today we would like to introduce to you a Crypto project that has similar values and goals as Crowdholding - Let’s give a warm welcome to The Brave Browser.   The mission   Brave is on a mission to fix the web and wants to bring the power of choice back to the users. They believe that privacy and fast unobtrusive web browsing is your basic right as a citizen of the Digital world. Brave is much more than a browser, Brave is a new way of thinking about how the web works.   The problem   Currently, the web is bursting at the seams with advertisements and 3rd party trackers that follow you across the Web. All of this can be annoying, breaches your privacy and it also makes the websites load slower (which you might even see on your mobile data bill).   Benefits of the Brave browser.   Brave combats the problems above by: Having up to 8x faster loading times than Chrome or Safari. Allow you to save on your bill - no more mobile data charges for unwanted content like Ads, etc. Keep your privacy - Blocking unwanted ads and trackers by default, faster than any Browser extension. Earn rewards and give back to your favorite creators What are your impressions of the Brave initiative and mission? Have you used Brave before? If not, download it here and give it a go.   What’s coming next?   We’re planning big things for this campaign and for you to use Brave more and learn more about the benefits. So stay tuned for more tasks by following this project. There will be even some Brave specific content so we recommend you to start playing with it now.     We’re looking forward to bringing you more Brave content.    
Project: Brave | Rewards: 5000 YUP and 20.0 BAT
Brave Ads - Get paid for your attention [+ Survey] | Posted 3 weeks, 3 days ago
Let’s talk about something controversial - Ads. Whether we like them or not, one thing is for sure, they enabled us to have free internet and access to many free products and services. However, Brave believes that the advertising model is broken and in dire need of change. So let’s talk about the way Brave is reinventing Ads. Brave Ads Old Advertising model works on you paying with your attention and your precious private data that are sent to advertisers.This is not the case with Brave Ads.   Brave Ads for users Respect your privacy by storing your private data in your Browser and you choose if you want to receive targeted (relevant) ads. In any case, your data is never shared with anyone and stays on your device. The ads are presented separately from your web content so you’re not disturbed by billion Ad banners that are just trying to distract you from the content you’re enjoying. You are in control of how many Ads you want to see and even when you want to see them. You get rewarded with 70% of the Ad revenue that is received from the Advertiser.   Brave Ads do not replace the current web Ads that are embedded in the content. These Ads are still blocked by Brave because they are intrusive to your web-browsing experience and your privacy.   Your task Fill in a short survey about Ads Answer the questions in the comments below What do you think of Ads in general? What do you like and don’t like about them? What do you think of the Brave ads model? What would you improve?   Rewards 100 Yups for filling the survey Rewards from upvotes for your comments   And if you haven’t yet, download Brave or learn more about it in our Introductory task.   Brave just launched their ad feature! You can check out their press release here.   Thank you for participating and good luck.
Project: Brave | Rewards: 10000 YUP and 20.0 BAT
Billionaire's School: it's hard to be the first | Posted 2 years, 1 month ago
The founders of Smeat share why it is impossible to blindly copy Western business ideas. Can you copy a business idea from the west and implement it in another country? Of course, you can. Most of the newly emerging projects follow exactly this path, inspired by the example of Oscar Hartmann. His main ideology is copying projects from Western markets. Often, the fabulous brilliance of successful entrepreneurs overshadows the vision of the young and daring. As a result, rushing to newfangled phrases - "lean start up", "agile" and so on - ignoring such commonplace things as market analysis and hypothesis testing. And Smeat founders stepped on these rakes. In addition, their ambitious enterprise unexpectedly faced the total hegemony of "His Majesty - Marketing". The founders saw the idea in the US, where in the early 2000s the market for jerky (dried and dried meat), amounting to $2 billion, stagnated. Four manufacturers, not any different in their marketing efforts, controlled a share of 85% and fully covered the Americans' needs for the product - a developed, serious market with an established culture of consumption. It seemed that enough passive players could interfere with the dimensional existence. And then, in 2011, a young company appeared - Krave Jerky, who managed to differentiate from competitors due to a combination of three main advantages: The company positioned jerky snacks as healthy and useful. Running marathons in the US at that time were at the peak of their popularity, and Krave Jerky skillfully used this trend. For example, the main brand ambassador of the company was the winner of the Boston Marathon and the silver medalist of the Olympic Games. The company emphasized the use of 100% natural ingredients and high-quality raw materials instead of chemical additives and low-grade meat. The third advantage was the range. Instead of a boring set of flavors, salt/pepper or "with smoke," the company has released a whole line of various flavors, such as chili-lime or sweet chipotle. As a result, for several years the company increased its revenue to $ 35 million and was sold for $ 250 million to the confectionery giant Hershey. Inspired by such a stunning success and enchanting M&A deal, founders of Smeat fell in love with the idea of creating a similar company in Russia. Of course, having read many reports of respected consulting agencies, they collected some data on the market: volumes, growth rates, key players and so on. Time has shown that the investment banking approach of "top-down" analysis does not quite work for entrepreneurs. When creating the Smeat brand, they did not take into account some important features of both the Russian market in general and the specific category of snacks from meat. At the very beginning of the journey, by analogy with Krave Jerky, they decided to promote the product as an ideal snack for athletes. And although Smeat, thanks to the high protein content and natural ingredients, could be so positioned, the audience absolutely did not take the product. The fact is that dried or jerky has a strong reputation for snacks for beer. As a result, the consumer has a dissonance - how can you call it useful that everyone is used to drinking beer? They did not take into account this cultural specificity. The next omission is connected to their competitors - large meat-processing enterprises that produce different types of dried/dried meat exclusively for "assortment" or to provide a higher capacity load. Few of them conduct active marketing campaigns or participate in brand promotion in any way. As a result - a fairly low turnover in comparison with other goods in a similar category. Because of this, this group of meat was not taken seriously, adding it to "the assortment." Sales of Smeat to one SKU are several times higher than those of competitors, however, they had to constantly struggle with low interest, proving to partners that it is possible to earn good money on the product. A consequence of the previous problem is the relative underdevelopment of the Russian market of meat snacks, because of this retailers do not separately distinguish this category in their product matrix. "And where should I put you?" - the first question that they heard from representatives of outlets. There are groups of crackers, potato chips and fish snacks for beer (squid and stuff). Naturally, they did not want to get up in any of these categories for two reasons: association with beer and price competition is not in they favor - Smeat is more expensive than any product from these groups. At first, they were positioned in places they wanted the least, however, as a mentor on the Forbes billionaire School project, Vladimir Gurdus said - "What's the difference, where and why do they buy?" The main thing is to buy! ". Such is the "market heritage", but because of  all complexities you get a deep understanding of the industry. This knowledge allows to correctly build a competitive advantage for any company. Probably, Krave Jerky also faced various difficulties - we see only the tip of the iceberg, colorfully described in the media. And by the way, Oscar Hartmann always says that any copied business models need to be adapted to the national peculiarities of the market. Experienced entrepreneurs do this in advance, and young and bold - by trial and error. You may also be interested in: 30 reasons why to be an entrepreneur? 10 reasons to join Crowdholding if you are a student  
Project: Crowdholding Blog | Rewards: 0 YUP

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