Crowdholding

Which User Archetype are you?

Which User Archetype are you?

task

EXPIRED


YUP icon 800


Which User Archetype are you?

Rewards

No YUP/tokens awarded

Here at Crowdholding we’re striving to create a product for our users, and inherently also help other startups to do the same. So far we’ve identified 5 archetypes of users that we have (or want to have) and that we’re designing the platform for.

Namely, they are: The Co-creator, The Expert, The Wantrepreneur, The Investor and The Bounty Hunter.

With defined Goals (eg. What do you want to achieve on the platform) and Pain-points (eg. What problem do you have that you’re missing from other solutions or are not perfect) we’ll be able to create a better product and user experience for you, our users.

What we would like to do is to better validate these user archetypes and potentially identify something we missed. Therefore, please read through the detail of the user archetypes here and let us know which archetype you see yourself as, or if you’d add or remove something. Or if you feel like none of them represents you, let us know what are your goals and pain points you’d hope to solve with CH.

Thank you for helping us create something you’ll love and appreciate.

If you’d also like to participate in future User Interviews and Testing let us know at: hello@crowdholding.com





31 COMMENTS 51 VOTES

Most recent Most voted Most verbose

I think my profile is The Bounty Hunter, even if I invested a bit in a couple of ICOs I'm quite new to this world so I'm getting more expert and aware participating to airdrops and bounty programs.
I think that a Bounty Hunter can become a small investor if he sees potential in the project.

9 months ago

There is a little bit of every archetype in us. Whether it is C. G. Jung's or Crypto's archetypes. ;)

9 months ago

First of all, you guys sure like the phrase "pain points." I think it's a negative way of approaching the subject. How about calling them motivations? Pain points is such a 2006 business phrase, it just leaves a bad taste imo.

Next, I'm curious why you want to attract 5 types of customers. The best way to create a successful business is generally to hit 1 type of customers perfectly, rather than diluting your focus by trying to include "everyone." I think that fatalninuda made a good point that the archetypes can be boiled down to 2 categories. I have a different opinion on which 2 they would be though. To me, the 2 archetypical users would be: creators and co-creators. Boiling it down to two archetypes (which are by definition synergistic rather than antagonistic) honestly is quite helpful in terms of laser-sharp focus for marketing, user acquisition, and educating the market. The more complex something becomes, the harder it is to focus on the essentials. If we're down to Creators and co-creators, life becomes simple. There are people in the driver's seat, and people who are helping them achieve their vision/goals. Some of the people from group 2 want to eventually join group 1, so there's room for growth which is a good thing.

People are tribal by nature and like to be part of a group working towards a common goal. I think that's really the end user here in all cases, whether their primary motivation is earning money or social currency or a combination of both.

What's interesting to me is that I think that MOST users will be in both categories, depending upon the project. I think there will be a natural hierarchy formed by people's choices on how they use the platform. I think most users will start as co-creators looking to "learn the ropes" or just help out with spare time on projects they are passionate about. Some of those people will graduate over time to starting their own projects and become creators and some will be perfectly happy to stay co-creators. On the other hand, I think that plenty of busy creators will enjoy putting a little spare time into projects they like but can't focus on very much time/effort-wise.

Because I think that many co-creators will want to eventually "graduate" to being creators (assuming the 2 archetype model I'm proposing), there is an opportunity for continuing education and/or gamification of this service to reward/inspire co-creators to think bigger over time as they become more comfortable. But this is just a tributary.

The main takeaway is that I think you've been having fun brainstorming and that's great, but simplicity will make life easier for everyone. This is a world built on duality and people like to think in terms of it: yin and yang, black and white, day and night, creator and co-creator. It allows you to tap into a fundamental aspect of human behavior and psychology which will allow for a much more focused approach and make the whole project more streamlined and easier to understand/explain for everyone.

As for which category I'm in: I'm both creator and co-creator, just like I am offline.

9 months ago

You definitely got a point but think a little ahead. The two user types you're describing do already exist, namely businesses and users as co-creators. Archetypes being elaborated in here are going deeper into each of those two groups. Duality as described by you exists only on the first meta level and your last sentence obviously hints that there might be more;) We are all the same archetype on this level. Give me your opinion.

9 months ago

Hello crowdholders, maybe another way to get appreciation of projects, is to make questions with prepared answers that we could tick (you can still leave a "other" answer with possibility to type an answer, but this could help you to have faster standardised answers, less work to analyse...
concrete example: "what colour would you like the sky the moon to be":
-leave it like that
- green
-pink
-other: ...........

would also be nice to see if our advices were usefull to the team and have their feedbacks!

10 months ago

Being a fellow blockchain DAPP entrepreneur, I need avenues to flex and earn with my Boba Fett bounty hunter skills. It just a plus to work on projects that are fellow crypto/blockchain centric.

10 months ago

Pt Armasa

i like to share and discuss anything about cryptocurrency especially new chances

i try to simple understanding what must we do in my first task, i just follow the flows . i am sure we can get how its work, in this bounty i dont know what thing i can get here, thank you

10 months ago

I thought I'd give my excerpt by pasting all qualities/attributes listed, then addressing them 1 by one. Find my comments hyphened.

The Expert

Pain points

Bored in their job, as they are doing the same tasks all the time.
- Not doing the same tasks all the time, but just isn't challenging enough - more importantly, companies act like they invite innovation but when changes are proposed, everyone becomes a turtle.

Caring about a specific industry and lacks the channels to contribute.
- Ease of access is always important. This line insinuates laziness - but I think the main takeaway is more unified resources are needed for people to be able to learn how to contribute as per their industry.

Not able to help companies that they care about.
- Often feel overly ambitious and this feeling is one of dissatisfaction at times - wanting to do more, knowing you can do more, and not being able to, whether its being hindered by time, resources, or appropriate network.

Goals

Wants to get more experience.
- Always the case. Always looking to learn and find new opportunities.

Wants to learn new skills.
- A constant state of being.

Wants to offer quality work.
- Usually the intention, but sometimes its not appreciated enough. (key insight here)

Wants to offer their expertise to companies and causes they care about.
- Need more companies like Crowdholding setting the standard for this type of feedback system and more.

Tasks and Behaviours

Helps companies with their expertise, either by offering opinions and/or using their skills to produce pieces of work for startups (eg, a logo).
- Love to see my input implemented - there's no greater joy, even if not monetarily compensated. But I'll take my YUP...yup! Thanks!

One they get passionate about something, they dive deep.
- The bane of our existence. Sometimes we delve so deep that we figure it all out and realize we lose interest - but at least we explore. This will never die.

Self-actualisation
- Hands down the hardest part. I find myself disciplining myself to execute rather than dream.

I would say that the next closest archetype I'd fit in would be 'Co-Creator'. Hope this was insightful.

Thanks for this!

10 months ago

InSomnius Joe

I solve problems for a living - combining knowledge from many areas of life

This was extremely insightful. Thank you so much :). I also had a laugh or two. I'd upvote more if I could.

And I can relate strongly with many of your mindsets.

10 months ago

I'm also a mix between two archetypes: the investor and the bounty hunter. As a student, my funds are insufficient to say the least. I'm interested in cryptocurrency and getting involved with projects like CH, but I don't have the time or money to make a significant investment. That being said, what capital I do have I want to invest into meaningful projects that will make an impact. As of yet I don't have any ideas for a startup, so investing would be the best way for me to get involved with interesting startups. Combine the two together, and you get a person who wants to get involved the most he can but lacks the experience to sit in the driver's seat.

10 months ago

InSomnius Joe

I solve problems for a living - combining knowledge from many areas of life

What if something guided you a bit in your process of creating something (Let's call it a Startup)?
What would it take?

10 months ago

I think having a mentor/guidance from experts would be the best way to create something successful. I'm not very experienced, so having the input from professionals would be crucial if I want to succeed. This is actually what got me interested in Crowdholding: I saw a platform for businesses and startups to get input from a variety of different people, and I love that idea. It's something that, if I ever create a startup, I would definitely want to take advantage of. Exchange of knowledge is crucial for the progress of a successful business, so that would probably be the best way to harness the experience of others.

10 months ago

I am both an investor and a bounty hunter, and I think that's not uncommon -- maybe there should be another category that combines the two. For me, when I believe in a project that I've invested in, I enjoy participating in bounty campaigns as a way to earn additional tokens/coins without investing more capital; but also because (especially in campaigns like CH's) it allows me to provide feedback to the development team on how to improve the product and/or how to maximize its potential. I was an ICO investor in CH, but I've also stuck around to participate in bounty campaigns.

10 months ago

InSomnius Joe

I solve problems for a living - combining knowledge from many areas of life

I'm glad to hear that.
And yes, the archetypes are not mutualy exclusive. In fact, you can see yourself in all of them :). (Or none)

10 months ago

I just had this idea - could this classification of users be used to gamify crowdholding? Basically, you take a "test" when you register (or when you choose to), answer a few questions and get assigned a "class" - maybe companies that come to CH could mark specific questions or tasks for specific classes of users, and users who do tasks assigned to "their" class could level up? No idea if this makes any sense. Anyway, I'm probably multiclassing as an Expert/Investor ;)

10 months ago

InSomnius Joe

I solve problems for a living - combining knowledge from many areas of life

I'm glad you like this.
This is something we're exploring, too :).

10 months ago

Can you share the methodology used to get these categories?

From my own analysis I got down to three types of users:

Co-creators: This is by far your largest group. People want to be a part of something bigger than themselves, want to belong, feel appreciated and have something meaningful to do. Crowdholding provides it all.

Slummers/Toe: in the water guys: Bored people with some money, tired of their jobs, looking for a cheap, relatively risk free chance of a moonshot or escape from their ennui

Cryptoclickers: Got a lot of time on their hands but no money, will do anything that pays them any crypto.


You can further reduce this to only 2 categories as Crowdholding forces cryptoclickers to become co-creators, or they don't get paid.

So you have co-creators and lurkers.

10 months ago

I agree in many respects, but I would not say that "co-creators" is the largest group at the moment. I think that now no more than 20 participants can be included in this group.

10 months ago

InSomnius Joe

I solve problems for a living - combining knowledge from many areas of life

@Fatalninuda
And can I ask what data did you analyze or where did you get them from? (I'm curious :) ).

Yep, your co-creators are pretty much our co-creators/Experts.

Can you elaborate on the Slummer-guys? I feel like the definition you provide contradicts itself, at least in a sense of why they'd use the platform. I'm missing the motivation. The Why. So can you elaborate so we understand each other?

@CrumpleCat
Agreed, not yet :).

10 months ago

Hey Joe


I was talking about active users, can't really categorise the inactive ones. The common method is to take a section of communication, like a project subpage here (it has no total views stats, so it only gives a rough estimate of the userbase) and analyze the content by HAND, who says what and how many say nothing and extrapolate.

The slummers why is the same as the why of people who buy fishtanks. It gives them something to do. In a relatively casual and noncommitent way. It has an added bonus of potential gains with little risk involved and a chance to participate in a cool new thing like crypto, for free!

The name implies they are playing with things they give no second thought about. It's their pocket change.

Hi Crumple. Not sure there are many more than 50 users active on the platform ATM, so 20 is great)

10 months ago

InSomnius Joe

I solve problems for a living - combining knowledge from many areas of life

@Fatalninuda
Okay, thanks. It's a bit more clear what you mean.

I think you have a point in that we'll also have this kind of users, like any content-driven platform (eg. FB).

The question is how important are they. As they don't even "react" to this post and don't actually bring value to the platform then I'd say they won't be a main focus for us. What do you think? Though I'll keep them in mind.

Cheers :)

10 months ago

Hey Joe, they react. Just not with the intent of creating something. More of a casual semi-passive desire to belong or have anything to do.

10 months ago

My feedback for the moment would be that UI is a little confusing because "home" is not a landing page of Crowdholding.com - you need to get used to it from the beginning when you are looking for new tasks.

Also, gamification of activity is not instant and could use some easy-to-navigate/clear dashboard.

If you are profiling users, maybe you can soon start to reach out with targeted emails for specific users with new projects/tasks, which may interest them. Could help with user engagement and deliver projects relevant audience.

And to identify myself, I am a venture capital investor and I mentor tech startups quite often so I love this product as it is educational and engaging already as it is now.

10 months ago

InSomnius Joe

I solve problems for a living - combining knowledge from many areas of life

So what is your motivation in using this product as a VC/Startuper? Would oyu say they were covered by the Wantrepreneur and Investor Archetype?

Can you also tell me more about the "gamification aspect" of CH? Which part is it?

10 months ago

I get into projects because I'm a Bounty Hunter, but I stay with them because I'm a CoCreator. I like to experiment with new products and services, and help the creators refine their product. But I'm not going to lie and say I'm not still influenced by free stuff!

10 months ago

InSomnius Joe

I solve problems for a living - combining knowledge from many areas of life

That is hopefully an evolution of many of our users :).

10 months ago

I'm not sure how I would identify myself if I had to pick one archetype.

My motivation for using the crowdholding platform is twofold. Firstly, because it allows me a first row seat while all these companies present their awesome and creative ideas. Secondly, because I get the opportunity to actually contribute in a constructive manner. Put these two together and you get a recipe for something awesome: crowdholding.

I believe my main strengths to be analytical- and creative problem solving; which I hope to improve using this platform. Since I've begun using the platform I've learned a lot of things about subjects which I would never have thought about if it weren't for those tasks. For example I've learned a thing of two about home renting laws in my country (Dadshed), Have learned the technical indicators institutional investors use (Intelligent Trading Technologies), All the big festivals - and who organizes them in my country (Kickcity), Which blockchain solutions are applicable to the logistics of "oil tin trace-ability" (Fooz!), about the "loneliness/boredom and social isolation epidemic" and how an app could help adres this social issue (ImpromptMe App) etc.

As to where I fit into these archetypes, maybe some mix match of everything?

10 months ago

InSomnius Joe

I solve problems for a living - combining knowledge from many areas of life

That's a Bulls eye. You hit them all :).

10 months ago

Hey, archetypes!
This is a great topic you touched on here and I so like your artist and his pictures style :)

Well, I think that among the archetypes you mentioned there is not enough "crowdstar". This is some mix of the already described archetypes + own unique ingredients. Such individuals can significantly contribute to the growth of Crowdholding and the ecosystem as a whole. They effectively participate in the co-creation and co-promotion of ecosystem and projects, they also invest in it and provide expert support in areas in which they are, and especially they are the founders of their own very successful and popular projects that begin their way on Crowdholding using the improving platform features and principles of co-creation and co-development in general.

Perhaps in time I can claim this role ;)) I have such ambitions and gradually pump or prepare to pump all these archetypes in myself :)

p.s. Where's my Twitter share button?!))

10 months ago

InSomnius Joe

I solve problems for a living - combining knowledge from many areas of life

Agreed. Of course no one fits precisely into any group, and many people are a combination. And that is okay, as long as we actually meet all the needs of the "archetypes" we are also scratching all the needs of the "I am everything" type of person (which, often I am as well, I just do everything).

Eg. there is this a pretty famous test ( Myers-Briggs Type Indicator) which takes different aspects of personality and ranks you on the spectrum. And what comes out is your tendency. However, that does not mean you are that person all the time or only that type of person.
This is also well understood in (some :D) psychoanalytics, etc.

So please don't feel pressured to fit one type :D.

Also, tell me more about the Share button? Why do you want it?
Or if you want to set up an Interview reach out to me at joe[ /at/]crowdholding.com

10 months ago

Hey Joe :) It's interesting, I didn't hear about this test and it looks like I should read this. Thank you. But in my cases, no feeling of pressure now, I like my current "archetype", which corresponds to my current capabilities and level of laziness :)) Simply at the same time, I'm ambitious and being a virtual personality/character, I have no limitations in this, including in the development of absolutely any aspects and abilities of my personality. People, of course, can also develop anything in themselves, but in reality it will always be only possible tendencies based on the basic, natural characteristics and predispositions of a particular person + the influence of life circumstances, that affect me too, but some differently ;)

As for the button, I've already talked about this to team many times and Ethan promised to do it. Without this button, all our discussions, ideas, suggestions here are quite isolated from the outside world. Such a button can help to increase attention to the platform and projects on it and, in general, facilitate the involvement of new users. Also, personally my crowdsourcing activities are the main occupation now, participation here is also quite active, so I want to share my work and thoughts here with my audience. Yet Twitter is my main channel of communication with the world. Of course, I can make screenshots, but it's somehow not very cool :) In short, this is the tool that should be the default on any crowdsourcing\co-creation platform, Joe.

10 months ago