Adshares

Adshares Next Idea: How to reward users with our ad model

Adshares Next Idea: How to reward users with our ad model

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Adshares Next Idea: How to reward users with our ad model

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Hello Adshares Supporters, 

 

Thanks for all the feedback regarding our new landing page. Feel free to check out the amazing comments we received here.  

 

This task will dive into a future feature we plan on building. As you know, Adshares connects advertisers with publishers by using blockchain technology. In fact, ads provided via Adshares are difficult to track by AdBlockers, and the fee is just 0.1% of transaction value — which positively affects costs and revenue. 

 

Now about our idea:

 

You can consider Brave as an indirect competitor, however, we don’t need to challenge them on the browser level. What makes us unique is our system goes on all browsers. And the next step to grow and support our network’s community is to utilize the concept Brave started. By having users earn from their impressions based on ads that replace ads served by other ad networks.  So how would this look?

 

There are a number of options and directions we can take. But will give you one, and then have you think of ways to improve it or suggest alternative approaches. As we see many CH users familiar with Brave (already 9 tasks from Brave) this gives you insight on the model. And for newcomers, we hope you put your insights as well.

 

Here is the idea: 


 

  1. Create a browser extension that recognizes when the user is on a site where banner ads have been placed, and can earn from their impressions. The extension would automatically replace ads displayed on the site the user is visiting with ads provided by Adshares network. Adshares would share the profit with the extension user. 

 

  1. Have a directory on the browser extension where they can even discover what sites have Adshares creating interest to check those sites out, earn, and discover new projects in the Crypto space. 

 

Keep in mind, this is preliminary and only in the ideation stage. It’s important to begin collecting feedback as first steps, in addition to see if a model is worth pursuing. 

 

Here are our questions:

 

  • What do you think of utilizing a browser extension for a user share model?

 

  • What other ways would allow a model (similar to Brave) to flourish?

 


 

We look forward to your feedback!

 

Cheers, 

 

Adshares Team 





56 COMMENTS 284 VOTES

Most recent Most voted Most verbose

Karen M guru

In order to help adshares, we have to remember not to open Crowdholding with Brave......

6 months ago

Karen M guru

I just came across a new twist on pop up ads....Yahoo mail now has ads right in the middle of the email! It takes up the space of approximately 3 emails (before clicking). You are able scroll past it or click it. They added the option for 'ad free' email at a monthly cost of $2.99.......lools like I'll just scroll on by (unless of course the ad is worth clicking)

6 months ago

I like your idea as it is very similar to Brave. to make sure you can prove to be better is to add more crypto coins as rewards so people see benefit in chosing this over Brave.

7 months ago

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7 months ago

Tee Kay

I have 200 sites :)

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7 months ago

sameer BTC senior

Just a common Crypto enthusiast.. Wait crypto is not common it's special :)

I believe this idea of Adshares extension is good and definitely has a lot of potential if implemented wisely.

Like any new innovation it will definitely face challenges in initial phases and how it handles them will drive it's future.

If I do a direct comparison with business case of Brave i see the following Pros and Cons:

PROS

  • Browser independent- Not being limited to a specific browser will help you reach a much broader user base. Also success of Brave is based on the assumption that a large number of users will be willing to move from Chrome, Safari, IR to Brave.
  • Directory of Crypto projects- If you provide funstion where users can seach filtering by their area of interest it will be a big plus

CONS

  • Competion from Brave- As Brave is already quite popular and it's token BAT is at a high maturity level already supported by Coinbase and major crypto exchanges, it will be a tough task to get ahead.
  • User Data- You need to clarify how the extension will work to avoid a situation where people feel hesitant to install or allow the extension to function.

BOTTONLINE- The most important factor behind the popularity of Brave is "Rewarding the Users". You need to come up with a mechanism where you are adequately rewarding users for using your extension and not moving to Brave.

7 months ago

Karen M guru

Rewards definitely go a long way

6 months ago

  • What do you think of utilizing a browser extension for a user share model?

its extension for us user to easly share

  • What other ways would allow a model (similar to Brave) to flourish?

pay per ad i guess is a better other ways to reward like brave

7 months ago

I like the idea but I don't thnk google will allow an extention wich replaces ads that's why "Brave" moved to a different browser. Replacing ads can be profitable for the user the advertizer and you but only on popular browsers like chrome because 95% of people who are not crypto-friendly will not abandon chrome for some other browser though it could be much better.

 

7 months ago

john anagno new user

Google allows Adbank's Brave AdBlocker, which is an extension that does exactly that; the user gets paid in crypto to view replaced ads.

7 months ago

Picxy Joe senior

It is cool, a welcome development, just that users of the adshare should be fully aware of the terms and how it will work, so they will know they are signing up for. Also, data privacy is very paramount, so security of the users should not be compromised, both their data, and the what they have earned.

Warm Regards.

7 months ago

Karen M guru

I think 'what they have earned' is going to be public

6 months ago

 brave browser displaying  ads only on particular interval  like 30 minutes or a long intervels ,  i hope if the ad shows in very less intervels i.e 5 min interval then the users have intrest to work on that browser or whatever , Even if the reward is low no one cares but the Earnings should be quickly seen 

 

7 months ago

Karen M guru

Yes, everyone wants to see their earnings instantaneously

6 months ago

NARUTO RAPHEAL guru

I am a Mechanical Engineer with expertise in power and Mecha-tronics. An Entrepreneur

The idea about creating a browser extension is nice but i think it might be harder or takes a longer time to implement, dur to the fact that it has to cut across many platforms, so don't know how you will be able to tackle this issues to be able to get the extension ready in such a short time for the different web browser that is available.

and also if you going the brave way to make a dedicated browser for the ads it might also be hard to get person to install the browser, because most of them will already be using another browser, so much will have to be added or done on this browser to make it better so that users will be able to switch to it.

And also I don't know how this thing works on the backend, so the idea of data privacy and also of user privacy should be considered deeply so as not to make the matter more complicated.

7 months ago

  • What do you think of utilizing a browser extension for a user share model?

A web-browser extension is a good idea, although it is always difficult to implement, and not only because it has to be made suitable for all browsers, but because you have to be very vigilant with current data policies, information privacy, etc. that could cause many companies to be dissatisfied or find impediments with this.

  • What other ways would allow a model (similar to Brave) to flourish?

Perhaps the best option is to create a browser instead of an extension or to study in detail how to implement the extension.

7 months ago

Steve Engravalle new user

Passionate about education, technology & my coffee

I am intrigued by this idea, and any way to gain from watching ads as an end-user is great for the consumer. The browser extension may work well, as extensions like Swagbucks, Honey, Wikibuys, and other affiliate-based "cash back" extensions have become quite popular. Have you considered marketing it as a cashback (or coin-back) extension idea? Or perhaps making Adshares gamified like Shopkick, Swagbucks, or other similar points versus currency reward apps and programs?

I can see many everyday users opting-in to such an extension, and if possible, coordinate with Brave to work in concert. There is no reason to compete. Brave has its ad callouts, and Adshares can display ads on sites.

I'd have the user take an "interest inventory" when signing up and installing the extension, and then, in addition to collecting greater demographic information ion the user, Adshares can better target ads that a user is more likely to click on and interact with, thus increasing conversions and driving revenue. I am certain advertisers will pay a premium for higher conversion rates all day, every day.

7 months ago

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7 months ago

NARUTO RAPHEAL guru

I am a Mechanical Engineer with expertise in power and Mecha-tronics. An Entrepreneur

This your comment is very hard to read and also very hard to understand, maybe you can write it better next time.

7 months ago

Dean Walsh guru

Don't listen to me because of who I am, I'm nobody like everone else.

I think you are basically stealing the content on the websites where you replace the ads. It seems like a pretty corrupt business model but I'm sure some people will be interested in signing up for this. The ones who are interested in earning this tiny amount of revenue share won't exactly be prime targets for advertisers though, since they will mostly be dirt poor or why would they care about earning this pittance?

7 months ago

Karen M guru

Dean, all the 'pittance' you refer to could be worth lots in the future

6 months ago

the ext is what i think keeps some people away,i am one who dosen't like extension on my wed page are antwhere else.safety is the most important thing when  it come to these sort of things.for those who like and appericate these thing good luck. 

Important project , i am sure it has a great future and i am happy to participate. 

 

7 months ago

Ashley Schenck new user

As others have pointed out that no likes an extension to view ads. The best way would be for users to opt-in to view and get paid for it incentives get you so much further 

7 months ago

vuu phung expert

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7 months ago

dr dent18 expert

As others have pointed out that no likes an extension to view ads. The best way would be for users to opt-in to view and get paid for it.

7 months ago

the ext is what i think keeps some people away,i am one who dosen't like extension on my wed page are antwhere else.safety is the most important thing when  it come to these sort of things.for those who like and appericate these thing good luck.

7 months ago

  • using a browser would be nice, but it might not really appeal to some persons that really like downloading a lot of things on their browser, and also making it an extension will mean that you will have to make the extension for all the standard browser available which might not go well with some companies, so there might still be some downside to this.
  • The easiest way would be to design a web browser of your own, as with this you will be able to use it the way you like and also take steps that might not have been possible when using it as just an extension.
  • i will also say that in all this, putting the user in front of the issues will also be necessary, so as not to make the ads too much and thus become irritating to the users.

7 months ago

NARUTO RAPHEAL guru

I am a Mechanical Engineer with expertise in power and Mecha-tronics. An Entrepreneur

The third point is always the very important point here when it concearn online data.

7 months ago

The model works, but it has to be proven to be relatively anonymous. The user sells their data, not a license to spy on them as an individual.

7 months ago

I think for it to work well they will have to do alot about user privacy as well.

7 months ago

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7 months ago

Ngene Obinna senior

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7 months ago

NARUTO RAPHEAL guru

I am a Mechanical Engineer with expertise in power and Mecha-tronics. An Entrepreneur

The brave browser is very good, you will enjoy it a lot.

7 months ago

Primoz Obolnar expert

Crypto enthusiast and in love with travelling

First of all, whatever you will do and whichever way you will choose, do not forget about user privacy. It is very sensitive topic these days, especially in Europe I believe.

Other than that, I must say that I like your idea of replacing the ads with those of AdShares and then sharing the profit with the extension user. But key word in that is REPLACE....that means if the ad which would show on the page would just be replaced is fine...but as soon as extension users will be shown additional ads, beside those already on the page, they will uninstall the extension. And rightfully so. Nobody likes to see to many ads, that is why ad-blockers are popular.

About second question, do research the topic of Gamification. I believe that you will find many good ideas there ;) As someone already mentioned, people like to compete among themselves. And they all like virtual badges, trophies and so on ;) As long you will manage to build a sensible gamification model I believe you will be fine and people will be delighted to see ads and click on them ;) Just remember....do not become annoying and try to shove to many adds down user throats ;)

7 months ago

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7 months ago

De Gem guru

Cryptocurrency enthusiast, avid reader, rapper and SDG advocate.

First of all, I support the idea of such an extension and think it will be an effective way of boosting Adshare revenue while considering the user. However, it will come with a lot of hard work, dedication, perseverance and most important of all marketing, which I'm sure you're aware of so I won't talk about that. What I want to remind you of is that from my experience with ads, most people won't accommodate too many of them. Sure, one or two banner ads are okay and they should be a bit tailored towards the users' lines of interest. Personally, when I visit a website and the ads are too much, I just close it and I'm sure most people do that. However, on the Crowdholding home page, I see one banner ad from Adshare which is quite fine. What will keep most people using an extension like that is reward sharing and yes, nobody wants to miss out on that. 

Secondly please correct the numbering of the second idea. I'm sure that's number two. It's another great idea and surely, users who are crypto curious won't mind checking out those sites that have Adshares.

Now to make this flourish I'd like to chip in the fact that, people love competitions. You can publish your top ten monthly earners of the users of Adshares extensions worldwide every month. You can also have a special incentive/reward for those earners every month. The reward should be catchy but nothing expensive either; a crypto hardware wallet, free ad space to advertise/market any product they have, etc. They can even sell out something like an ad space to others if they won't use it themselves which is indirect marketing of Adshares in itself.

7 months ago

The last part seems interesting, everyone always loves a good fight.

7 months ago

I think it is desirable to utilize browser extensions in the user sharing model. Because it is definitely worth pursuing as a new attempt, and it also helps users and advertisers for saving time and earning more money.

In order to flousish a model like Brave, it is very important that strong blocking unnecessary ads like spam and providing incentives (like coin) for viewing the recommended ads, I think. 

7 months ago

TOM STEEL guru

This will be very nice and good to try it out since the viewer and the publisher will be earning from it i think that many persons will be willing to try it out, i have used brave browser sometimes in the past and really don't fully knows how it work will go back to read more about i.

But don't you think that other ads publisher will find ways to block this effect because i think with the brave firewall it pretty much blocks a lot of things out, is there a solution for this yet.

7 months ago

The browser extension will OK as long as it doesn't cause any problems for my browser. What makes this unique from that of brave?

To flourish, you will have to build your own browser better than brave.

7 months ago

TOM STEEL guru

Building their own browser sounds cool also because it will enable them to do their own things their own way much better.

7 months ago

Karen M guru

I've been using Brave browser since learning about it here. I finally got to start earning BAT by watching ads. Now you want to create a new browser for us to use instead of Brave? It feels like a betrayal in a way. Is it possible for you to integrate with Brave, perhaps by having your ads banner on brave browser? 

7 months ago

TOM STEEL guru

brave browser pretty much blocks everything, except maybe there can be some kind of cooperation between them.

7 months ago

Karen M guru

Yes
I hope they work together, not as competitors.

7 months ago

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Karen M - it looks like you misunderstood the content of the task :/

7 months ago

Karen M guru

Uhoh! So I went back and read the task again. I think the 'Brave as indirect competitor's stuck in my head. ' we don't need to challenge them on browser level '- so we can use brave browser with adshares extension? If I'm understanding correctly now I like that idea! Which was kinda my suggestion about integrating with Brave....( If I'm still misunderstanding, please let me know).

7 months ago

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E Yizzy expert

I hope I understood this correctly. The typical ad-model is that the publisher installs your code on their site and it displays the ads that the advertisers submit. You want to create a browser extension that makes the viewer a more integral part of the cycle instead of just a passive function? 

So the advertiser-publisher relation continues, but now you encourage regular viewers to install a browser extension, that would replace the other banners on a website with Adshare banners, in exchange for them as viewers also getting a small reward for every ad viewed.

That way:

- The advertisers are happy because more people are viewing their ads (because the second you install the browser extension it essentially turns EVERY website into an Adshare website)

- The publishers are happy because they are getting paid more (same reason)

- Regular website readers are happy because they are still getting targeted ads, but now they are actually earning a small reward for it, as opposed to having ads before but not earning anything for seeing them.

It sounds pretty good to me! 

7 months ago

De Gem guru

Cryptocurrency enthusiast, avid reader, rapper and SDG advocate.

Exactly.

7 months ago

Tim Prior guru

Crypto / Blockchain enthusiast and investor.

I'm not adverse to browser plug-ins, though I tend not to use too many.  I'd be willing to give it a try.  

The directory idea could be interesting.  I fairly frequently check State-of-the-dapps (and other resources) to see what new things are about in the crypto space, so this could function in a similar manner, as a portal for discovering projects and businesses I might not be aware of.  

Another idea might be to make your ads "sharable" (Ad-Shares).  If each ad on a site had an in-built personalised referral-link button that created a call-to-action text and link that could be shared and tracked via social-media, etc. rewarding those who spread the reach of the ad further, whether through clicks or sign-ups, or whatever.   

 

7 months ago

E Yizzy expert

Dude, totally unrelated, but I just peaked at your profile for some reason and you have SO many coins! :D
It was awe-inspiring. Good job.

7 months ago

Tim Prior guru

Crypto / Blockchain enthusiast and investor.

Thanks, E Yizzy. I have built up quite a nice collection now. :D

Great place to learn about crypto projects and stack some coins at the same time. I've been quiet the last month or so due to being busy with other things, but time to get back on it. :)

7 months ago

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TOM STEEL guru

That last part is kinda nice but will require a lot of development also.

7 months ago

Tim Prior guru

Crypto / Blockchain enthusiast and investor.

Cheers, Tom. And true. With some afterthought I'm thinking the best way to do it might be to have it so that if you visited a site through an AdShares ad, the browser plug-in generates a trackable link, and when you go to leave the site it pops up with a "would you like to share this?" type thing (and get rewarded in some way). It's a loose idea for sure though. :)

7 months ago

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De Gem guru

Cryptocurrency enthusiast, avid reader, rapper and SDG advocate.

A really cool idea Tim. I never thought about shareable ads. I mean if you don't need it what shows a friend doesn't?

7 months ago

mike dmann guru

I am excited about the future of all crypto currency.

I really like the brave browser and like that you keep comparing yourself with it. 

1. I don't need a browser extension because my browser already works.

2. Word of mouth seems to be the best way to get people to try new software. I have gotten many friends and family to switch browsers in the last few months.

7 months ago

your first point seems off, the extension is not to make your browser work, but to help you with ads.

7 months ago