We would like to hear your thoughts about TE-FOOD, which is a farm-to-table traceability solution, covering all logistics and food quality activities and data management of the supply chain.
It provides cost effective applications and identification tools to make livestock and fresh food supply information transparent to supply chain companies, consumers, and authorities as well. TE-FOOD is in live operation, tracking pigs, chicken and eggs, and in 2018, it will be extended to track cattle, fish & seafood, fruits and vegetables.
(Whitepapers: https://ico.tefoodint.com/te-food-white-paper.pdf )
(Website: https://www.te-food.com/ )
Give us feedback, also explaining “why?“. Consider potential threats or difficulties TE-FOOD might have to face.
We are looking forward to your contributions!
One threat is the supply chain - meaning large farming companies will have to be on board. The product is only as transparent as the producer. However it seems like a great idea to link up with small local growers, which is a decent market.
Again this is use case for blockchain where I see it really making a mark and creating a better experience for all parties involved. In today's world where manufacturers are inclined to cut corners and we hear horror stories of fillers being injected and or mal-treatment of livestock this project can ensure these practices are eradicated. With the prevalence of cancer and ailments and a good majority of these issues tracing back to our dietary choices in the ages of consumerism I for one would like to get back to some fundamental way of understanding what I'm consuming. This would allow for that much needed transperancy. It could also allow for a quicker and easier response to those times of outbreak or infection of sorts with an immutable ledger and traceability it seems it would be easier to facilitate removing problems from the supply change with a response time we have not been able to achieve to date aside from voluntary recalls of goods.
As a consumer, I love this use case. My husband is immunocompromised and his food safety is more important than for most people because of this. It would allow food retailers to track down the customers that bought a recalled product, instead of hoping that people see the recall in the current method. However, I can see where this might also be considered a bad thing for the retailers themselves, as it will lower the demand for many of their most profitable products when people find out where they really come from!
I personally like the traceability applied to food logistics. We are currently working on tracking oil tins (fooz project), and I would envision a potential synergy with TE-FOOD. On top of that we are trying to embrace Blockchain technology as a long-term perspective. Any suggestions are welcome. Thank you.
Nice theory, not sure about practicality. Got one question actually. People in between (supermarkets, farms, etc) will they need any form of infrastructure, training or anything else , to be able to support this? I can on the front end how it could look like, but i cannot picture how it would reach that 'point'.
Working project, albeit small and in Vietnam, it has good grounds to embrace blockchain as it will reduce the costs over their whole infrastructure.
Token distribution is a huge red flag. The company will have 60% of tokens in reserve which they will put on market to replace the tokens that will get burned by being used. So even in the case this manages to lift off, there will be no great token appreciation until company runs out of tokens. It has a flip side though, as once company runs of tokens and people use their tokens to pay for alleged services, eventually the system runs out of tokens. If you have a constant token burn you need some sort of a way to create new tokens or you have 2 scenarios:
- your tokens run out
- your services become unaffordable
Not to mention that the token use cases outlined in the project documentation leave a lot to be desired. 1% of used tokens will go to conscious user reward, though! So we have that.
I also understand that companies will be getting their tracking hardware directly from the te-food company, for money.
This is has all the makings of a cash grab, the rewards are skewed heavily towards company issuing the token. Or completely, to be honest.
Want to be taken seriously in 2018 cryptosphere? Make your token a true utility token, that means every token holder gets a share of company profits. Payment tokens for services few users use is so 2014
I really like the project.
As other's have already mentioned the main difficulty will be dealing with (relatively many) competitors. However, given you are already established; I can see you having an edge over the competition. If you manage to reach out to the global market in time; you'll win. I believe this is a very time sensitive issue and market expansion will be a top priority.
To further increase adoption of the product I'd recommend some lobbying with government bodies. It's no secret the food industry (as any other mayor industry) likes to protect it's secrets and isn't to concerned with the health and safety of the people. It might be worth considering creating a coalition with your competitors to achieve this collective goal on a global scale.
Another route you could take is by creating consumer demand; and market yourself as a quality label.
On the token distribution for sale; I feel that a 40% sale might deter investors and would personally like to see this number increased. The hard cap appears reasonable.
Missing in your team (based on team presented in white paper):
2. Most important - Marketing / sales team (preferably multi-lingual)
Sorry, but what I'm saying now doesn't apply to your question, but relates in general to the issue of nutrition. I encourage people to support the development of projects such as Memphis Meats and others, which create a breakthrough technology for the cultivation of artificial meat, which is actually the same as the natural to taste and properties. This direction is supported and funded by Richard Branson and Bill Gates including. This is a question of humaneness of humanity, it will help to stop torturing, suffering and killing animals, which in turn significantly affect people in a positive way in many respects. I'm sure that in the future there is no place for murders.
Regarding your project, of course this is an actual direction, in which many already go and you need your special strong steps in order to take a good position. By the way, considering that you already have a working product, I can add you to my enough active thread on BitcoinTalk with such projects https://bitcointalk.org/index.php?topic=2451482.0 (I'll do it soon;)
My feedback is more towards a business/ marketing perspective rather than a logistical one.
My biggest concern is that the market is becoming too saturated with origin based tracing dAPPs.
For example what is the competetive advantage of TE-FOOD to Ambrosus or Origin Trail or Devery. While the space is large enough for more than one fish, these projects are heavily funded and may turn the niche into a monopolistic identity unless TE-FOOD has a significant competitive advantage.
If so, This needs to be marketed in a very attentive manner where it is crystal clear why TE-FOOD is a better solution whether it being more favourable for the investors or the people involved in ecosystem.
If enough funds aren't raised it can become really difficult to compete against the well funded and supported companies in this space.
1. Load consolidation - Often times trucks pick up more than one load from multiple suppliers based on availability but pawn it off as one supplier. i.e. produce distribution companies may source from multiple suppliers but tell Kroger/Walmart that they are coming from one farm.
2. Processing plant - Issue around dual sourced batches. If you have multiple batches in the same processing run you will run into issues in packaging mixed batches as your final product now has two or more batches in it and unable to track back to the origin.
2. relabeling - you have no control if a wholesaler relabels a package for their own warehouse needs. Often times upon inbound receipt of a package a DC or Wholesaler will re-label to match their internal product needs. If relabeled the trace-ability is lost