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We would like to hear your thoughts about TE-FOOD, which is a farm-to-table traceability solution, covering all logistics and food quality activities and data management of the supply chain.

 

It provides cost effective applications and identification tools to make livestock and fresh food supply information transparent to supply chain companies, consumers, and authorities as well. TE-FOOD is in live operation, tracking pigs, chicken and eggs, and in 2018, it will be extended to track cattle, fish & seafood, fruits and vegetables.

 

(Whitepapers: https://ico.tefoodint.com/te-food-white-paper.pdf )

(Website: https://www.te-food.com/ )

 

Give us feedback, also explaining “why?“. Consider potential threats or difficulties TE-FOOD might have to face.

We are looking forward to your contributions!

Order comments by:
Jack Pocock | Posted 9 months ago

One threat is the supply chain - meaning large farming companies will have to be on board. The product is only as transparent as the producer. However it seems like a great idea to link up with small local growers, which is a decent market.

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ScrapHouse of Life CCC | Posted 9 months, 1 week ago

Again this is use case for blockchain where I see it really making a mark and creating a better experience for all parties involved. In today's world where manufacturers are inclined to cut corners and we hear horror stories of fillers being injected and or mal-treatment of livestock this project can ensure these practices are eradicated. With the prevalence of cancer and ailments and a good majority of these issues tracing back to our dietary choices in the ages of consumerism I for one would like to get back to some fundamental way of understanding what I'm consuming. This would allow for that much needed transperancy. It could also allow for a quicker and easier response to those times of outbreak or infection of sorts with an immutable ledger and traceability it seems it would be easier to facilitate removing problems from the supply change with a response time we have not been able to achieve to date aside from voluntary recalls of goods.

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Mel G | Posted 9 months, 2 weeks ago

As a consumer, I love this use case. My husband is immunocompromised and his food safety is more important than for most people because of this. It would allow food retailers to track down the customers that bought a recalled product, instead of hoping that people see the recall in the current method. However, I can see where this might also be considered a bad thing for the retailers themselves, as it will lower the demand for many of their most profitable products when people find out where they really come from!

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William Carbone | Posted 9 months, 2 weeks ago

I personally like the traceability applied to food logistics. We are currently working on tracking oil tins (fooz project), and I would envision a potential synergy with TE-FOOD. On top of that we are trying to embrace Blockchain technology as a long-term perspective. Any suggestions are welcome. Thank you.
https://www.crowdholding.com/project/97/task/350/blockchain-for-o...

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Alex Krikorian | Posted 9 months, 2 weeks ago

Nice theory, not sure about practicality. Got one question actually. People in between (supermarkets, farms, etc) will they need any form of infrastructure, training or anything else , to be able to support this? I can on the front end how it could look like, but i cannot picture how it would reach that 'point'.

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Márton Vén | Posted 9 months, 2 weeks ago

Thanks for the question. Supply chain needs to use mobile phones, and of course training.

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Márton Vén | Posted 9 months, 2 weeks ago

Here is a video that shows how it works:
https://www.youtube.com/watch?v=jEeiRrHzV7I&feature=youtu.be

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Fatalninuda . | Posted 9 months, 2 weeks ago

Working project, albeit small and in Vietnam, it has good grounds to embrace blockchain as it will reduce the costs over their whole infrastructure.

Token distribution is a huge red flag. The company will have 60% of tokens in reserve which they will put on market to replace the tokens that will get burned by being used. So even in the case this manages to lift off, there will be no great token appreciation until company runs out of tokens. It has a flip side though, as once company runs of tokens and people use their tokens to pay for alleged services, eventually the system runs out of tokens. If you have a constant token burn you need some sort of a way to create new tokens or you have 2 scenarios:
- your tokens run out
- your services become unaffordable

Not to mention that the token use cases outlined in the project documentation leave a lot to be desired. 1% of used tokens will go to conscious user reward, though! So we have that.

I also understand that companies will be getting their tracking hardware directly from the te-food company, for money.

This is has all the makings of a cash grab, the rewards are skewed heavily towards company issuing the token. Or completely, to be honest.

Want to be taken seriously in 2018 cryptosphere? Make your token a true utility token, that means every token holder gets a share of company profits. Payment tokens for services few users use is so 2014

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Márton Vén | Posted 9 months, 2 weeks ago

Thank you for the comments. Some answers:

I would argue that the project is small. We don't know any larger farm-to-table food traceability system on the world.

Token distribution: Most ICO projects, when they receive tokens to use their services, tthey re-sell it to the market (to have revenue). We do the same, the only difference is that we burn used tokens, and sell new ones (from the reserve). There is no other difference. And when the new ones run out, we generate tokens to fill up the reserve. But it means no dilution as the total numbers are intact.

About physical tools. Those companies which don't have their own ID tools, can buy them from us. Please note that traceability HAS TO have physical representation on animals / food products.

"Make your token a true utility token, that means every token holder gets a share of company profits"
What you describe here is the definition of security tokens, not utility. issueing security tokens is illegal in most countries.

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Fatalninuda . | Posted 9 months, 2 weeks ago

Take kucoin for instance, security/utility token. Seems to be working just fine.

Oh.. even better, you have the means to generate tokens from thin air?
That works at counteracting the token burn.

It also means the profits are exclusively limited to your company. I would buy equity in your company, would never buy a token in your ICO, because I get nothing besides the risk.

What is your rationale for an ordinary person to fund your expansion? We probably agree people don't buy ICOs out of the goodness of their hearts.

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Márton Vén | Posted 9 months, 2 weeks ago

"It also means the profits are exclusively limited to your company. I would buy equity in your company, would never buy a token in your ICO, because I get nothing besides the risk. "

You write strong statements, but please write the arguments for them. I don't know on what base you write these.

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Fatalninuda . | Posted 9 months, 2 weeks ago

The arguments are clearly stated. Twice. By you and repeated by me.

Nothing strong about it, just quoting you.

"Most ICO projects, when they receive tokens to use their services, tthey re-sell it to the market (to have revenue). We do the same, the only difference is that we burn used tokens, and sell new ones (from the reserve). There is no other difference. And when the new ones run out, we generate tokens to fill up the reserve. But it means no dilution as the total numbers are intact. "

There are several questionable statements in that paragraph, but lets focus on the one you picked:

You create tokens out of thin air and sell them to people that want to buy them. The total number remains the same, but your selling creates an unending supply of available tokens, which means no significant appreciation in token value, but 100% profit for your company.

Care to answer my other questions too?

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Márton Vén | Posted 9 months, 2 weeks ago

One thing you forgot. We don't just sell useless tokens. We provide a service for it. We provide all the software, and the transaction ledger. We provide training for the companies as well.

So what we do is pre-selling the usage of the system. Companies buy it, and they can use our traceability services. Consumers buy it, and they can use our food quality analysis services.

Let's say you buy tokens. Then you decide you don't need it and you sell it to a supply chain company on the TFOOD Market. That supply chain company will use it to pay for our services. We receive the tokens, and we provide the services.

At this point we have two options:
1. Pre-sell the received tokens again, which will be later used for the services.
2. Burn the tokens and sell new ones.

The result is the same, we pre-sell tokens which will be used to pay for our services.

If we would not sell the tokens again, after a certain time there would not be tokens on the market, and we could not operate.

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Fatalninuda . | Posted 9 months, 2 weeks ago

So what's the point of your "tokens"? If you use them only to pay for your services, fiat would work just fine and much simpler, too. Nobody has to jump through hoops and buy your "tokens" for fiat and then use them on your services.

You can run a blockchain and collect fees in fiat just fine.

It's not a token, it's a coin the way you describe it.

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Márton Vén | Posted 9 months, 2 weeks ago

Please read our White Paper. There are more use cases for our tokens, it's just the most basic one.

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Fatalninuda . | Posted 9 months, 2 weeks ago

I've read your whitepaper and commented on the use cases. I see you have nothing constructive to add, good luck with your cashgrab

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Steven De Baets | Posted 9 months, 2 weeks ago

I really like the project.

As other's have already mentioned the main difficulty will be dealing with (relatively many) competitors. However, given you are already established; I can see you having an edge over the competition. If you manage to reach out to the global market in time; you'll win. I believe this is a very time sensitive issue and market expansion will be a top priority.

To further increase adoption of the product I'd recommend some lobbying with government bodies. It's no secret the food industry (as any other mayor industry) likes to protect it's secrets and isn't to concerned with the health and safety of the people. It might be worth considering creating a coalition with your competitors to achieve this collective goal on a global scale.
Another route you could take is by creating consumer demand; and market yourself as a quality label.

On the token distribution for sale; I feel that a 40% sale might deter investors and would personally like to see this number increased. The hard cap appears reasonable.

Missing in your team (based on team presented in white paper):

1. Lawyers
2. Most important - Marketing / sales team (preferably multi-lingual)

Kind regards,

Steven.

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Márton Vén | Posted 9 months, 2 weeks ago

Interesting thoughts.
"I believe this is a very time sensitive issue and market expansion will be a top priority. "
As I wrote to another comment, while the competition (although none of them are competing for our market - fresh food on emerging markets) has a lot of work in front of them to create and fine-tune their products, create a business model, and gain experience, we will focus on expansion. As we already started and established representation in South Africa recently.

"To further increase adoption of the product I'd recommend some lobbying with government bodies."
This is exactly what we do, as governemnts have the possibility to regulate and enforce the supply chain, and sanctionize the anomalies.

Please check our blog post on what the General reserve (50% of tokens) is used for:
https://medium.com/te-food/how-we-change-our-ico-to-comply-with-r...

Thanks for the suggestions!

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Crumple Cat | Posted 9 months, 2 weeks ago

Sorry, but what I'm saying now doesn't apply to your question, but relates in general to the issue of nutrition. I encourage people to support the development of projects such as Memphis Meats and others, which create a breakthrough technology for the cultivation of artificial meat, which is actually the same as the natural to taste and properties. This direction is supported and funded by Richard Branson and Bill Gates including. This is a question of humaneness of humanity, it will help to stop torturing, suffering and killing animals, which in turn significantly affect people in a positive way in many respects. I'm sure that in the future there is no place for murders.

Regarding your project, of course this is an actual direction, in which many already go and you need your special strong steps in order to take a good position. By the way, considering that you already have a working product, I can add you to my enough active thread on BitcoinTalk with such projects https://bitcointalk.org/index.php?topic=2451482.0 (I'll do it soon;)

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Márton Vén | Posted 9 months, 2 weeks ago

Thank you if you add our projects to your list!

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Crumple Cat | Posted 9 months, 2 weeks ago

Already added, Marton ;)

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Shahmeer Chaudhry | Posted 9 months, 3 weeks ago

My feedback is more towards a business/ marketing perspective rather than a logistical one.

My biggest concern is that the market is becoming too saturated with origin based tracing dAPPs.

For example what is the competetive advantage of TE-FOOD to Ambrosus or Origin Trail or Devery. While the space is large enough for more than one fish, these projects are heavily funded and may turn the niche into a monopolistic identity unless TE-FOOD has a significant competitive advantage.

If so, This needs to be marketed in a very attentive manner where it is crystal clear why TE-FOOD is a better solution whether it being more favourable for the investors or the people involved in ecosystem.

If enough funds aren't raised it can become really difficult to compete against the well funded and supported companies in this space.

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Steven De Baets | Posted 9 months, 2 weeks ago

Agree. It's a competitive market, I was going to write the same remark. On the other had; it is a global market so there is quite a lot of room for competitors. Gave you an upvote.

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Márton Vén | Posted 9 months, 2 weeks ago

Hi, this is Marton Ven from TE-FOOD.
We are often compared to other companies in the blockchain scene. We even created blog posts to show that they work with very different technologies, different product segments, and adressing different markets.
https://medium.com/te-food/tagged/competition

However, TE-FOOD has a huge significant competitive advantage: It is ready and working, while most of the ones you mention are not.

TE-FOOD is in live operation since 2016, and serves 6000 business customers, 400,000 transactions each day.

Most companies which made successful ICOs are just concepts. According to our experience, 90% of technological and business related problems arise during turning a concept to a working product, for which companies or consumers are willing to pay. Those companies have this phase in front of them. They have to spend a lot of time and money to develop their systems and build a business model which works, and gain the experience in implementing it. Meanwhile, we will spend most of the revenues to expand.

Don't misunderstand me, I don't want to look down on them, they are good teams.

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M Simms | Posted 9 months, 3 weeks ago

1. Load consolidation - Often times trucks pick up more than one load from multiple suppliers based on availability but pawn it off as one supplier. i.e. produce distribution companies may source from multiple suppliers but tell Kroger/Walmart that they are coming from one farm.

2. Processing plant - Issue around dual sourced batches. If you have multiple batches in the same processing run you will run into issues in packaging mixed batches as your final product now has two or more batches in it and unable to track back to the origin.

2. relabeling - you have no control if a wholesaler relabels a package for their own warehouse needs. Often times upon inbound receipt of a package a DC or Wholesaler will re-label to match their internal product needs. If relabeled the trace-ability is lost

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Steven De Baets | Posted 9 months, 2 weeks ago

Interesting comments; I've learned something new. Have an upvote :)

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Yang Shuyong | Posted 9 months, 2 weeks ago

Good thinking! After reading your comment, I went to TE-FOOD website to check. I think and I hope that they might have figured out solutions to your challenges in some degree. BUT NOT FULLY

For problem No.1, TE-FOOD invented security seals which are used to identify livestock, transport trucks, and fresh food packages. Basically, at the farm stage or primary procurers stage, food is already labelled to differentiate different primary producers or farmers. Distribution company cannot lie anymore. Together with blockchain technology, mobile checking app and other online checking applications, faking the security seals is an impossible tasks.

For problem No.2, this is a very difficult part, if the food producer produces a item which is the mixture of multiple other primary food. However, TE-FOOD seems to focus on less processed food, such as eggs, chicken legs and fish, rather than highly processed food, such as chocolate, cake or beer. This makes the identification easier together with veterinary controls.

For problem No.3, if the retail store relabelling the label, then the mobile app and other online checking app can not read the relabelled labels, hence the customer knows the retailer is tricking him/her.

source: https://www.te-food.com/solution_elements.html

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Márton Vén | Posted 9 months, 2 weeks ago

Thank you for the intelligent suggestions. And also special thanks to Yang Shuyong who answered them. Two points to add:

Problem 2: Yang is right, we are focusing on fresh food, and not processed food. According to our experience they take in a transport from the slaughterhouse, and do the cutting in one batch.
However, you are right that it will not be possible to tell which piece of meat originates from which animal, but it's not important, as they are fed, vaccinated, and treated the same way within the farm. Knowing the farm and the transport is the important, so we know which animals were in the same transport.

Problem 3: In case of relabeling (to a new TE-FOOD label), the customer app will be able to read it, but the origin information (before the food processor) will not show anything. This can be a suspicious fact to the retailer / consumer which shows an anomaly happened.

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