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Crowdsourcing is fostering a new age in creative, ethical, and environmentally sound designs from largely unknown talent looking to make their name. New small private brands and designers can collaborate with the crowd on Crowdholding to effectively create a community around their brands. 

It’s not just new brands and designers that can use crowdsourcing; it’s a tool employed by even the most established designers in the fashion industry.It also allows customers to shop for quality practical designs with a clear conscience and even invest in new lines and enterprises.

For the designers at large retailers, handing over creative control to the consumer is unrealistic, but that doesn’t mean there aren’t uses for crowdsourcing in this segment too.  A winning combination of crowdsourced opinion (which will guarantee garments stocked will be popular!) and gamification, without having to alter the design process. Crowdholding takes this process one step further, by also reimbursing the crowd for their ideas with future revenue from the fashion garments they helped co-create. 

In the competitive world of fashion, more aspiring designers hoping to be the next Alexander McQueen or Vivien Westwood are finding a financial support and voice for their projects through crowdfunding. Indeed, crowdfunding is steadily changing the world of fashion, but not just by enabling more designers to have their work noticed and financed. It is attracting new and creative designs, and is even generating a focus on ethically produced and eco-friendly pieces that are not always found in the high-end fashion industry.

“A fashion designer’s mission is to create something the public needs or wants before they even know it. If suggestions are part of the mix, they are coming from a Creative Director, a Buyer for a store or a trusted colleague. Information from a stranger, though kind enough to pay in advance for merchandise down the road, is not necessarily the voice a designer is likely to take as gospel.”

Cameesa, bought by Zazzle, offers freelance designers the opportunity to gain recognition for their work whilst securing funding for their line. Designs are submitted and then selected by a panel who then put them forward for funding. Interested investors can purchase a t-shirt which they will receive if the design reaches its funding target, not only entitling them to their own t-shirt but also a small percentage of future sales.

Any business that attempts to break up the cliquey nature of the fashion industry should be applauded. In the age of the so-called Web 2.0, the Harvard Business School pair of Gulati and Weng have recognized the importance of social media, and, more importantly, the growing need to develop tighter relations and dialogues with the consumer.

With the removal of the middleman, the designer gets a greater share of their profit, and the consumer has greater access and influence over the preceding season’s designs. As with all startups, there are ifs, buts and maybes that will need to be addressed before one can say whether Fashion Stake is the revolutionary business that will really take off in a big way.

Nevertheless, if the legalities can be ironed out, the company’s principles are intriguing and their ambition to try and shake up the fashion industry is truly admirable.



Pose: Denoted as fashion hauls meets crowdsourcing, (and its accompanying free app) is an online community that allows their clients to follow what their favorite influencers and friends are wearing in real-time. With opportunities for users to showcase their style finds via photo uploading, geo-tagging, Twitter and Facebook, the platform allows users to get immediate feedback on what they are trying on from a community of “fashion experts”. Influencers (or posers) on the Pose platform include Coco Rocha, Rachel Zoe, the Man Repeller, Catt Sadler, Atlantic Pacific and more.

Crowdholding connects the crowd with fashion entrepreneurs to co-create, allowing them to give ideas and feedback for future revenue. Learn about Crowdholding in 1 minute by watching our Youtube video


Crowdholding connects the crowd with entrepreneurs, allowing you to give feedback and ideas for a future share.

What’s next?


The report says that new small private brands and designers can collaborate with the crowd on best online engagement rings storeCrowdholding to effectively create a community around their brands. We can see the details in crowdsourcing in the fashion industry. Looking for more updates from here.

2 months ago

Crowdsourcing in fashion is necessary. I cannot further stress this. It goes to the people or customers in the ground for what they need and want and then the company responds appropriately. Ian M.

4 months ago

These were my first contacts and i'm glad that I bought from this brand, blue contact lenses they are super comfortable and great for cosplays. I'm very happy with my choice and will buy from this brand again sometime in the future!

5 months ago

I need to to thank you for this very good read!! I definitely loved every little bit of it. I have you bookmarked to check out new things you post. idolra 14K Gold jewelry

6 months ago

Crowdsourcing is the best way to get ideas and service from the crowd by means of the internet which allows the brand to learn from an audience and I read about it at where they define that it is the most effective way to asses the needs of customers especially for fashion industries because when you put the needs of customers than you will be able to design new things.

9 months ago

Fashion has become part of our routine life and we feel shame to wear old fashion dresses. In era, trend of people goes towards new fashion very quickly and people follow the new fashion as soon as they can.

10 months ago

This blog is related to some fashion field. Readers will be happy to find this blog. There are many people who are working for this new idea. I would like to explain some of the basic ideas. This is a perfect blog.

11 months ago