Co-creation in the Fashion Industry

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Advances in fashion production technology have had a massive impact on the industry. Once the source of the gorgeous, unique apparel is becoming more and more easily available, for example, everyone can be an individual. However, what does this mean for the future of fashion? Who are the front-runners in this new revolution? How does the fashion industry prepare itself to meet the new and increasing requirements of millennial? How do they work current models and players? Besides, what will go popular and what will stay niche?

Read also: Co-creation in the Tech Industry

To match with London Fashion Week, our latest community will discover the increasingly collaborative connection between customers and suppliers and discuss how mass customization and co-creation are on the rise, helping manufacturers to create a connection with their buyers, and making their product innovation more suitable and respected.

Fashion companies choosing for such a technique will be able to better guarantee preservation and long-term buying interaction by appeal to main value relationships. Compared with various other divisions, the fashion industry has stayed mostly low competition a field in this respect, mostly depending on traditional promotion indicates. Instead of push promotion and segmented focusing on strategies co-creation indicates to incorporate customers into the value growth sequence.

We have some examples of how the operation of co-creation can be efficiently applied to various business areas. As will be suggested, market performance in the fashion industry will become mostly reliant on the understanding of affiliate customers who highly and amorously recognize with the business. As a result, promoters will be confronted with a completely different set of difficulties to position a product in the industry. The main task then becomes how to recognize these groups, how to interact with them in an efficient conversation as well as how to take advantage of their experience and data with a brand's items.

By counting the understanding, criteria of this process in the perspective of the fashion industry this we have tried to extend the opportunity of fashion promotion towards describing an alternative strategy for getting back customer commitment.

Design/methodology/approach

Co-creation was recognized as an important element for the successful incorporation of the business DFE into the international fashion market network. Within relationship promotion, the idea innovation of co-creation focuses on buyer experience, impact, and power in the growth and brand value. However, present appreciative of co-creation insufficiently describes the growth of the brand fashion product, demanding study of the idea using the based idea. The results of this analysis emphasize how these SMEs react and react to the presentation of their product identification through the co-creation procedure as they try to find to introduce and grow their brands within the international fashion marketplace.

Originality/value

We have identified the impact of market stakeholders to the crowd on the operation of fashion product co-creation. Additionally, by determining the process by which the business DFE navigates improvement their selections to the market’s network, and reacts to the understanding of the firm’s product identification, the impact of the discussions throughout the co-creation process. When most of the designers work mutually in the fashion industry, they produce the latest and most innovative design in the market.

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