Startup Psychology: Why Entrepreneurs will save the planet?
More often than not you hinder the development of your business not because you lack money, experience or knowledge. Why is it important that you as a novice businessman change the format of your thinking?
For the past five years I have been supporting beginner entrepreneurs, that is, I help everyone who wants to transition their business from the offline to the online world, desires to launch their e-commerce business or begin providing services online. During this time, over 500 projects have passed through online and offline consultations and workshops with useful information about business processes in startups. Last year we launched the first crowdholding platform in the world.
Summing up all this experience, I realized that entrepreneurs are not hindered by the lack of experience, knowledge and even money. Often we do not have enough understanding of the essence of the business or the entrepreneur's thinking. During last year’s Atlanta Business Forum, Raj Sisoid's speech about conscious capitalism highlighted the need for every business to have social utility, which changed my attitude to business and entrepreneurship.
Without being sure of your attitude and belief that small businesses are the driving force of the planet, it is difficult to be a successful entrepreneur. This is mainly because once there is a systemic crisis, you do not understand the meaning and reasons behind it. Therefore, I gradually began to search for meaning, before the system crashes.
Entrepreneurship - an increase in social welfare
Somehow this interesting thought was shared with by Michael Zelman - businessman and restaurateur (founder of the network Goodman, owner of the international restaurant chain Burger & Lobster). What does it mean? - I thought. And only studying patterns in business models, concentration enhancers and debates with other people gave me the answer. All technological start-ups know that in the first place you need to check - what problem is solved by your business, or if there is any such problem at all. To validate your business idea in advance use Crowdholding. To rephrase, a problem looks like this:
A person is missing something, he does not feel 100% happy, and is looking for ways to solve this problem.
Your business has done something to solve a person's problem.
A person is willing to pay in exchange for solving his problem. Not in exchange for a product, but in exchange for raising his level of happiness.
You got money that allows the company to develop (you are happy, you grow), pay a decent salary (which means your employees are happy and happy), you yourself now want to go to a spa hotel in Africa, for example, or buy a bike for a triathlon.
If somewhere in this chain someone is not happy, the business collapses. A simple example: you pay your employees too little. They will be grumpy and naturally not too happy, working with a sad face and without a hurry, investors and guests will see that the team spirit is down, revenue numbers will decrease, the business ends up on the verge of collapse. So, the conclusion: business is about the increase in social welfare, not a redistribution or even a balance, but a constant build-up, and this is its essence. As an excellent student who graduated from a technical university, I like very much this logical explanation of the business mission.
Entrepreneurship - a means of increasing self-esteem
I have a personal hypothesis that entrepreneurs around the world lack self-confidence. When they come to me for advice on launching a new start-up, it quickly becomes clear that people do not want the startup so much, as much as they just desire a change in their life, and if it's even easier - just to be happy. The startup is the means for achieving happiness. And if you summarize popular articles about the meaning of life in short - a person wants to feel happy, he lacks something for this, he tries to understand himself better, comprehends what he lacks, does some steps and gets it. In this chain, there are several complex links: how to understand what you really want? How to start doing?
Solving the first task is very important, no business will take off without it. Success in solving the second task depends on self-confidence, and it is your business that helps to achieve this goal most successfully. I’ve seen the eyes of "marketing directors" who sold their first products on the market. Buyers did not know their status, income, what they are respected for or who they are, the most important thing is whether it was making them happier or not. At this point, the paradigm is broken. A person begins to evaluate himself in a different way, appreciates his work, appreciates the labor of others.
Entrepreneurship - the realization of oneself
There is a misconception among start-up entrepreneurs: "I want to start my small business so that it gives a stable income, and I will do what I want." The fact is that business is not a means, it is the realization of oneself, to some extent activity and pastime. Someone expresses himself as a singer, someone as a marketing director, and someone as an entrepreneur. Private business is not about stability. Stability is when everything is clear, predictable, expected - the salary of a hired employee, for example. And business is creation, the creation of something new out of chaos, from nothing.
If you think about the meaning of the word business, it becomes clear that this is about employment, about your own status (compare with loneliness, mindfulness). And the entrepreneur is the one who undertakes and acts. Development and generation of "profit" are laid in the logic of business. Even that figure can not be called at once, where is the stability here? Stability can be achieved, but it will be as temporary as any stage in the development of a person as an individual. Every time you think "no, entrepreneurship is not for me", what if you paraphrase "Entrepreneurship helps me to discover myself in a new way?". I would even say that entrepreneurship is the path of human development.
A pie can save the world
I travel a lot and in each country, I hear the same talks about the economy and the expected support of the state. Over time, I began to understand that unfortunately, not always the state can help, and there can be quite logical explanations for this. Also what to do then? How can each individual build his life without relying on the help of others?
So far I have found only one solution - entrepreneurship, in all its forms: from homemade pies baked by my grandmother, to farms and factories. You will say that not everyone can do business. Everyone can. But how do you find clients for your product? You must first find the customer and then make the product. It is necessary to find out what people want, what they need. And if you know this and do what they need, it turns into a business. But to find out, we need to start talking with people, and we must sincerely wish to help them. Start a conversation with potential customers from around the world on Crowdholding, understand whether your idea is solving a problem and turn it into a business.
Obviously, entrepreneurship develops your attention and respect for others, gives you a sense of usefulness and a meaning in life. In my opinion, entrepreneurship is the same path of spiritual development as monasteries, yoga, and reading.